Camargue boosts market research portfolio with CACI win
July 2007
Camargue has won a three-way pitch to promote one of the country`s leading marketing services companies. CACI helps businesses market their products and services by providing research and insight into consumer behaviour and expertise on how geographical locations influence the way we buy products and services.
Camargue`s brief is to profile CACI`s work in national, trade and vertical media across the company`s priority business sectors. CACI`s clients include some of the country`s top retail names.
Its products include the renowned ACORN - A Classification of Residential Neighbourhoods - which categorises the entire UK population based on certain lifestyle and demographic characteristics.
CACI joins TNS (Taylor Nelson Sofres) and trade body the Market Research Society in Camargue`s growing portfolio of market research clients.
