“Camargue has provided us with solid strategic advice and hands on delivery to assist us in driving our nationwide expansion programme. The Camargue team’s commitment and understanding of our business coupled with their knowledge of the politics of planning has been invaluable in this process.”
Terry Hartwell, Group Property Director, Morrisons
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Planning success is vital in a tough market
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Building trust and support locally
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Effective consultation to build confidence
Morrisons
Facilitating rapid retail expansion
The UK’s fourth largest retailer has well over four hundred stores and is hungry to grow into areas of the country where it doesn’t yet have a presence.
But competition is tough, sites are increasingly complex and local authorities are demanding ever more from retailers. With a strong brand in a tough market, planning success for new stores rests on Morrisons’ local approach to sites and communities.
Camargue has provided support on over a dozen schemes to date across the south, as well as producing a new corporate brochure for the property team. Working on projects from Cornwall to Essex, Camargue delivers proactive PR and lobbying campaigns to shore up local support and build trusting relationships with authorities, site neighbours and community groups.
From local media to local politicians, the Morrisons brand is gaining ground with its family-oriented profile and fresh food focus. Expect to see a store near you soon.
