“Camargue understands our world. They think creatively and laterally to give us excellent media exposure. They have made Kantar a go-to brand for national and trade journalists and have positioned us as consumer insight specialists to our clients and prospective clients. ”
Suzannah Rowland, Media & Communications Manager , Kantar Worldpanel
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Increasing share of voice
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Establishing Kantar as the leading provider of insight and intelligence
Kantar Worldpanel
Turning consumer data into gold
Kantar Worldpanel is the world’s leading provider of continuous, syndicated consumer panels and research into what shoppers buy and why. Their panels respresent a mini population: a cross section of consumers based on social class, household size, age, family make-up and lifecycle.
The challenge? How to show that Kantar Worldpanel is not just a supplier of data but a critical partner for major brands wanting to enhance their marketing and connect with consumers.
Camargue developed a thought-leadership media campaign designed to promote Kantar as the provider of market insight and intelligence and increase share of voice. We set up a series of media partnerships with key trade titles to give Kantar consistent, high level exposure in publications read by its clients.
We created a dynamic and proactive press office available to national print, online and broadcast journalists providing comment on anything from food price inflation to the latest smartphone technology. We deliver mini campaigns across key Kantar sectors including grocery, fashion, telecommunications, beauty and entertainment.
Kantar Worldpanel data is now widely accepted and respected as powerful research currency and a leading barometer of consumer behaviour. Over a period of just three months, our campaigns delivered an AVE equivalent of £1.5 million.
