“Camargue has helped us deliver a strong image in the marketplace. Over our eight years of working together we’ve formed a strong partnership. It takes ownership and responsibility for leading and shaping our PR strategy – they’re a trusted part of our team. It’s knowledge of the sector is second to none, they think creatively and deliver solutions that add value to the strategic direction of our business. In touch with current affairs, trends and issues, and well connected with the media, they’re proactive in presenting us with advice and opportunities. The Pledge initiative is just one great example of this”
Ian Chisholm, Partner, John Rowan & Partners
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The Pledge initiative motif
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A website to link industry with graduates
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Front page coverage - raising awareness of the issue
John Rowan & Partners
The Pledge – a campaign with a strong cause
With over 40,000 construction graduates failing to find job opportunities as a consequence of the recession, John Rowan & Partners wanted to take action to help.
The Pledge was a campaign developed to raise awareness and spearhead industry action on this pressing issue, which, if unaddressed, would leave the sector with a major skills crisis on its hands.
Recognising its importance, all of the leading industry bodies have been bought on board as active supporters.
The leading sector magazine, Building, continues to be media partner for the initiative. The Pledge has generated widespread press coverage and profile. With top search engine ranking, The Pledge website continues to play an important role in capturing industry supporters. Reaffirming its success, the Minister for Universities and Science has recently written a letter advocating and endorsing the project.
This is just one corporate campaign of many developed for John Rowan & Partners over our eight-year relationship.
