“Camargue provides us with strategic input that helps shape our overall marketing communications, as well as helping us more practically to deliver targeted media coverage and winning bids, they are also helping my team to develop the culture within our business into one that sees the value and power of a positive external profile, and understands that there are many and varied ways to achieve it, that involve all our business stakeholders.”
Chris Wilkins, Director of Communications, G4S FM
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Raising profile for G4S FM
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Building presence in core customer media
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Supporting events and collateral
G4S FM
Unlocking new markets
Building corporate awareness by engaging with sector influencers takes time and a considered strategy.
G4S FM, the facilities management business of the FTSE 100-listed company, needed help to promote the strength of its FM capability, the enormous scale of its service offering, and the expertise of its people.
Our approach has been to help develop a media campaign that highlights its contract delivery in secure and sensitive environments, its high standard of working and the technical know-how of its staff. This approach has been applied to the core FM trade media as well as in vertical press, including healthcare and policing titles.
While the main focus has been on developing strong media coverage in growth markets, we have provided a range of marcomms services, including contributing to bids; copywriting and messaging for advertising and the development of award submissions.
Our campaign has helped G4S FM to punch its weight in media terms, ensuring the business is seen as a credible FM provider with a world-class track record of delivery.
