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The Countdown motif
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Cut the Carbon – launch event
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Alerting SMEs to new sustainability policy and legislation
CITB-ConstructionSkills: Cut the Carbon
Helping SMEs switch on to a low carbon future
Launched in October 2010 and targeted at SMEs, Cut the Carbon focuses specifically on the knowledge and skills needed for delivering the low carbon future that clients want and that legislation demands.
Our brief in year two has focused specifically on increasing web hits to the Cut the Carbon portal, ensuring it becomes the ‘go to’ for construction SMEs.
Communicating a sense of urgency was imperative so the concept of ‘Cut the Carbon: The Countdown’ was born. This is principally communicated via a simple e-alert that ‘counts-down’ to key pieces of policy or legislation.
It reaches in excess of 6,000 SME representatives, and has played a key part in driving web traffic which has increased by almost 600% at its peak.
