“With agriculture becoming increasingly sophisticated and technology-driven, Camargue brings invaluable business experience. Their team has helped us to raise our game in both marketing and communications; giving us a greater share of voice within our target markets and helping us establish an even stronger reputation. ”
Carol Clinton, Head of Marketing, Cogent Breeding
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Advice around strategic commercial acquisitions
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Thought leadership demonstrating real market understanding
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Collateral development and event management
Cogent Breeding
Boosting British farming
As British dairy farmers face tough financial challenges, Cogent Breeding, part of the Grosvenor Estate, is at the forefront of the UK’s developing AI industry – helping farmers to boost milk production and
cut their breeding costs using British genetics.
Camargue devised and implemented a media campaign in the UK agricultural media to educate dairy farmers about the bottom-line benefits of using British AI products and technology.
The campaign used issues-based media commentary and practical on-farm case studies, as well as securing broadcast interviews on BBC Radio Four’s Farming Today programme to raise awareness of cutting-edge British genetics.
The results have given Cogent a greater share of voice, boosted awareness of its R&D offering and elevated the profile of its commercial team.
